Pets outnumber newborns in Italy: the era of the Pet Family begins

With over 62 million pets and fewer than 400,000 births per year, Italy is undergoing a profound change that is redefining the very concept of family.

The numbers of a silent revolution

Living together in our country are:

• 8.2 million dogs

• 7.9 million cats

• Millions of birds, fish, reptiles, and small mammals

An affective population that grows year after year, while the birth rate continues to hit historic lows. These numbers do not just represent a demographic trend, but a deep cultural shift.

Why more Italians are choosing a Pet Family

More and more people—especially young people—are choosing to share their lives with a pet.

This is not simply a rejection of parenthood, but a new way of interpreting family.

Several factors lie at the heart of this choice:

• Economic and job uncertainties

• Changing lifestyles • A desire for emotional stability

• The need for authentic, daily relationships

Pets thus become full members of the family unit, sources of love, connection, and constant presence.

The growth of the Pet Economy

This change is also transforming the economy.

The Italian Pet Economy is booming and evolving to meet the new needs of Pet Families:

• Pet-Friendly restaurants

• Pet-Inclusive hotels and accommodations

• Pet beauty salons and spas

• Gourmet bakeries dedicated to pets

• Travel services designed for those who refuse to be separated from their animals

A growing ecosystem that focuses on well-being, inclusion, and quality of life.

✨The role of Bauking

It is within this context that Bauking was born—the first Italian platform entirely dedicated to Pet Tourism.

A project designed for those who choose to experience trips, holidays, and adventures together with their pets, without stress and without compromises.

At Bauking, we believe the future will be increasingly Pet-Inclusive.

Every day, we work to break down barriers and make life with pets simpler, more accessible, and happier.

Because pets are not just travel companions.

🐾 They are family.

🐾 They are love.

🐾 They are freedom.

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Bauking – The worldwide Pet hub

Your trips with your Pets, without stress.

Source: Article inspired by Exploravi and La Stampa - La Zampa, with data confirmed by Il Fatto Alimentare (2025): Italy: 62 million pets, a growing figure